On Tuesday at the UNF office, the Planning and Organizing Committee and the Clubs managers of Women’s Netball Super League held a successful meeting that was looking at having a brilliant and a more organized league than we had last season.
Apart from the two parties, that’s the planning and organize committee and the Clubs Managers, the meeting also had members from Marketing department and the media department.
A lot was discussed on the day but much emphasis was put on how the clubs can rebrand and have an appealing image that can attract sponsors.
“Yes we want to have money, we want to bring sponsors on board but are we worthy having them?, Are we prepared to enough, how’s is our branding, our dressing code, do we have numbers and the registered ones?, The sponsors are looking for numbers not how we’re ranked in the world, our ranking doesn’t benefit the sponsors, it’s the numbers, so let’s build our fan base, let’s add value to our product and then we table it to the sponsors, eventually they will come on board. ” Some of the words from Head of Marketing, Daniel Ntale speech.
The media department asked clubs to be camera friendly, to allow their players do interviews, to present their content on social media and they also revealed that some games will be live on TV.
“It’s the media that brings the content to the public, media can make us and break us as well, these days media personnel rarely go to field, they use the content we provide them and you saw it last time the league had publicity because we provided them with content and on time, but why dont you have at least a Twitter handle or Facebook page for starters, from there they will get content and they will use it.
Another think like the marketing talked, let’s be uniform, let’s protect our brand that can also attract a camera, you don’t need to be shabby.
We’re going to have some live TV games next season and if all goes well, we shall also have live streams and the UNF App is under construction soon it will be unveiled. Said Kayiira Jackson, the Online Content Manager.
Below are other issues that were discussed and agreed on.
✓It was agreed upon that the league be postponed from 02nd September to 24th September 2022 to solve unfinished issues of umpires and licensing and the league opener will be at Kamwokya Community sports centre.
✓Three grounds will host the 2022/23 League season that is; Old Kampala Indoor Arena, Busia Greater Lions Arena in Busia and Kamwokya Community Sports Centre.
✓ This season, some games will be played on floodlights especially games at Old Kampala and Kamwokya.
✓ This season, fans will be paying entrance fee and the home clubs on that match day will benefit from the gate collection, that is to say, the clubs will share 80% of the profits made and the 20% will go to the federation.
✓ The fixture will be out this week
✓ Clubs were advised to improve on their branding on match days and even the training grounds if the league is to get the sponsors the marketing team is trying to get in the near future.
✓ About the registration fee that has been confusing the public and the clubs, the meeting got a chance to get a communication from the president and all managers left the venue convinced that surely they have to pay that money basing on the brand and the image they want to sell.
✓ Out of the 14 clubs that were to play this year’s edition, 12 passed the licensing criteria, the two have failed, the failed two include; KBK and new team Air force., That means, this season two will be demoted at the end of the season and 4 will be promoted from division two.
✓ Clubs were asked to have attachment with schools or to have own development teams by next year.